This week, we trade our typical The Student Experience column for a student-produced news release. This release is the result of real-world experience our Indian Hill High School marketing students got the opportunity to get by working directly with a local nonprofit organization. This news release is the culmination of the work they did this first semester.
By Indian Hill High School marketing students
May We Help is a nonprofit organization that provides custom solutions for individuals with special needs. Their services come at no cost to the customer in need.
Indian Hill High School in Cincinnati, Ohio offers many business and marketing courses through its exclusive marketing program. The senior “Management Applications” class works on a project with local businesses to connect classroom skills with the real-world. Currently, the class is actively working with a local non-profit organization, May We Help, to market their services. In turn, they are learning about business models, new ways of advertising, and effective communication with consumers on their primary needs.
This year, May We Help is looking to expand its work with its Adaptive Sports Innovation initiative. Adaptive Sports Innovation matches clients with disabilities with a team of doctors, therapists and equipment modification experts to help those clients meet their athletic goals. Most recently, the team assisted competitors at a wheelchair tennis tournament, and before that, a boxing gym. They also created adaptive putters for use at the Joe Nuxhall Miracle League’s new 18-hole putt-putt course.
"Just the funding for our volunteers to be able to have the materials they need to create all these projects is what's critical at this time of the year for us because it really dictates how many projects we can see through next year," said Executive Director Rob Seideman.
Indian Hill High School marketing students worked on and presented their marketing ideas to Director Seideman. They each worked on different aspects of the project, from customer interaction to promotion plans and new advertising methods. By the end of October, students hoped that their ideas helped guarantee better quality of life for May We Help clients, and direct families towards independence, one step at a time.
More InformationIf you want to use your skills to help design and build custom devices that improve independence for people with disabilities, consider volunteering or donating to May We Help. Contact Rob and the Staff at May We Help at 513-834-6443 or visit their website:
https://maywehelp.org/about-us/.